Monday, February 7, 2011

Publicizing Events

How do you publicize youth group activities and events?

Web Site

We have a calendar on our youth group web site. On this calendar we post all our events and activities. We try to have it updated at least 2 months in advance and some events are posted even several months in advance. The great thing with having a calendar on the web is the fact that students and parents can check the calendar whenever they want and see what is happening. If your youth ministry does not have a web site you can use google calendar, it's free and you can pass the link to both parents and students. If you are in the market for a web site for your group we use Snapshot, you may want to check them out.


Each Monday or Tuesday I shoot out an e-mail update to the parents of teens. This update gives enough info to let them know what is happening. I try to keep it as brief as possible. There are some good programs out there you can use like Constant Contact. I have discovered that plain old e-mail works for us. I include in our e-mail links to information or registration if the parents want to read more. I also include what we are studying at our youth group gathering.


Texting is always an option. A few years ago I attempted using a free texting program. Only a few parents and students signed up for it. So we quit using the program. Perhaps today it would work for us since we see more and more parents and students texting. There are free texting programs out there as well as ones designed and geared for ministry use (not free).


We have created a group for our students and one for parents. We can post announcements on the page or even message those in the groups. You can also post links to event registrations and information on those pages as well.

The Frustration

I have learned that you can use every means of technology out there to promote and publicize your youth group events and activities some people just simply choose not to read the e-mails or messages or check the online calendar. So don't let it frustrate you. When I receive an e-mail with a question about an event or activity that has been answered in an e-mail I reply by pasting the text from the e-mail as a nice way of saying, "Read your e-mail". Sometimes I reply by simply pasting the link to the web calendar or web page that promotes the activity and includes the information for that event.

How do you publicize events and activities?

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